Alicia Keys Lands Exclusive Beauty Deal

NEW YORK, NY – APRIL 13: Alicia Keys attends Variety’s Power of Women: New York at Cipriani Wall Street on April 13, 2018 in New York City. (Photo by Jamie McCarthy/Getty Images)

Alicia Keys and E.L.F beauty brand have teamed up.

Literally the only thing we know about it so far, is that it’s a “lifestyle beauty brand”. Whatever that means.

Regardless, it will be dermatologist-developed and cruelty-free and launch in 2021.

In a statement E.L.F said, Alicia’s perspective on beauty is soulful and timeless. “Together we are painting the highest vision to blaze a new trail in beauty”.