Amazon Raises Its Prices

Amazon is raising the price of its annual Prime subscriptions from $119 to $139 per year in the United States, the company announced along with its earnings report Thursday. The price of a monthly subscription will also increase from $12.99 to $14.99.

The move comes as prices for just about everything — from food to energy — have gone up in recent months. The company last raised prices for Prime in 2018, when it bumped the annual membership up from $99. The latest price hike represents a 17% increase.

The change will go into effect on February 18 for new Prime members and after March 25 for existing members.  Will you renew your membership or go with someone else?

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