The Mars candy company has given the classic M&M’s mascots a (slight) makeover…and somehow…some people are not happy about the lack of “sex appeal.”
The redesign comes at the effort to promote inclusivity. Fans of the brand may notice that the characters (or “lentils” is how the company refers to them) which promote the brand may look slightly different. Really, there weren’t many fundamental changes. The main one being the green M&M changing footwear from boots to trainers. Mars’ made a statement on the matter, they said, “Our ambition is to upend the expected, breakthrough barriers, and discover the little joys shared in everyday life. Imagine a world with less judgment & more connection & consistent laughter.” Here is the official trailer promoting the change:
Broadcaster Tucker Carlson was not happy about the changes. He said on his show, “The other big change is that the brown M&M has ‘transitioned from high stilettos to lower block heels,’ also less sexy. That’s progress. M&Ms will not be satisfied until every last cartoon character is deeply unappealing and totally androgynous. Until the moment you wouldn’t want to have a drink with any one of them. That’s the goal. When you are totally turned off, we’ve achieved equity.”
Carlson & his take were quick to receive pushback from around the web
— Joey Nolfi (@joeynolfi) January 22, 2022
Does Tucker Carlson know you don’t actually have sex with the M&Ms?
— Avenger Resister (@AvengerResister) January 22, 2022
Whichever M&Ms marketing exec came up with the idea to bait Tucker Carlson into ranting about M&M is getting a raise.
— Ian Millhiser (@imillhiser) January 22, 2022
M&M’s official twitter made this response to the controversy:
Did my shoes really break the internet? pic.twitter.com/ZaisgZ9QYZ
— M&M’S (@mmschocolate) January 20, 2022
It doesn’t seem divisive to say: M&M’s aren’t sexy…their just chocolate.