Mattel Is Saluting Essential Workers With New Toys

Mattel announced a new line of Fisher-Price toys that honor doctors and nurses titled #ThankYouHeroes. The line includes action figures and Little People Community Champions that pay homage to those fighting the COVID-19 pandemic. A selection of EMTs and delivery drivers are also represented. The five-character Little People set also includes a grocery store worker. The #ThankYouHeroes line is available for pre-order through May 31st. Each items retails for $20. All net proceeds from #ThankYouHeroes will go towards #FirstRespondersFirst, an initiative that supports first responders and healthcare workers. Mattel plans on releasing several other toy lines to support modern-day heroes through their Play it Forward program. Mattel is also producing more than 500,000 face shields for healthcare workers and is providing toys to non-profit organizations that care for the children of frontline workers.

See the line at Mattel’s website by clicking here.